Welcome TO Miss World
The Miss
World pageant is the oldest surviving major international beauty
pageant created in the United Kingdom by Eric Morley in 1951.
Currently, Morley's wife, Julia Morley, co-chairs the pageant.
Alongside with its rival Miss Universe and Miss Earth contests,
this pageant is one of the most publicized beauty contests in
the world. The telecast of the final competition is the world's
largest live annual beauty pageant television event with global
viewers in more than 200 countries..
The winner spends a year travelling to represent the Miss World
Organization and its various causes. Traditionally, Miss World
lives in London during her reign. The current Miss World is
Zhang Zilin of China.
History
Miss World started as the Festival Bikini Contest, in honour of
the recently introduced swim wear of the time, but was called
"Miss World" by the press. It was originally planned as a
one-off event. Upon learning about the upcoming Miss Universe
pageant, Morley decided to make the pageant an annual event.
Opposition to the wearing of bikinis led to their replacement
with more modest swim wear after the first contest. In 1959, the
BBC started broadcasting the competition. The pageant's
popularity grew with the advent of television..
In the 1980s, the pageant repositioned itself with the slogan
Beauty With a Purpose, with added tests of intelligence and
personality. However, the competition has been seen as
old-fashioned and rather politically incorrect in its native
Britain. Despite the global appeal, the show was not broadcast
on any major terrestrial British TV network for several years,
until Channel 5 aired it in 1998.
21st century
Eric Morley died as the pageant entered the new century. His
wife, Julia, succeeded as chairwoman of the Miss World
Organization.
The century saw its first black African winner, Agbani Darego,
in 2001. As part of its marketing strategy, Miss World came up
with a "You Decide" television special during that edition,
featuring the delegates behind the scenes and on the beach, and
allowing viewers to either phone in or vote online for their
favorites. It also sells its Talent, "Beach Beauty" and Sports
events as television specials to broadcasters.
In 2002 the competition was slated for choosing Abuja, the
capital city of Nigeria to host its final. This choice was
controversial, as a northern Nigerian woman, Amina Lawal, was
awaiting death by stoning for adultery under Sharia law there,
but Miss World chose to use the publicity surrounding its
presence to bring greater global awareness and action to Amina's
plight (see Controversies section).
Miss World Organization
The Miss World Organization owns and manages the annual Miss
World Finals, a competition that has grown into one of the
World’s biggest.. Since its launch in 1951, the Miss World
Organization has raised more than £250 million for children’s
charities. Miss World is franchised in more than 140 countries..
Miss World, Limited is a privately held firm, and thus figures
for its earnings, expenses and charitable contributions are not
publicly available.
Aside from raising millions of pounds for charities around the
globe under the banner of its 'Beauty with a Purpose' program,
Miss World is also credited with directly influencing a dramatic
increase in tourism in Sanya, China, host of the Miss World
finals from 2003-05.
The pageant
In the year preceding the global finals, each delegate must win
her national title or a specially designated Miss World national
preliminary. Miss World's national preliminaries are conducted
by their licence-holders, who hold the franchise to use the
"Miss World" name in their country. The annual final is
typically a month long event, with several preliminary galas,
dinners, balls and activities, culminating in a globally
telecast final show in which the field is narrowed to between
15-20 delegates.
Since 2003 Miss World pageant also features Fast Track events
during the preliminary round. The winners of Fast Track events
are automatically qualified to enter the final round. Fast Track
events which have been used since 2003 are:
Beach Beauty (2003-present)
Miss Talent (2003-present)
Miss Sport (2003-present)
Beauty With A Purpose (2005-present)
Top Model (2004, 2007-2008)
Personality (2003, 2008)
People's Choice (2003)
Contestant's Choice (2004)
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